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A New Way to Show Your Branded Outfits” - a site within -  is a very simple and beautiful platform for those who love the trench, love to share the trench pictures and the story behind their beloved belted coat. This might sound pedantic but as anyone who owns a trench will testify it as an item of clothing that has a particular character – be that in the way you choose to wear it or the things you choose to do in it.

AOTT is a living document of the trench coat and the people who wear it. The project is a collaboration between Burberry and some of the world’s leading image makers including a series of specially commissioned trench coat portraits by Scott Schuman of The Sartorialist and iconic Magnum photographers. You are invited to submit images of yourself and your friends wearing the Burberry trench coats either by uploading directly to Art of the Trench or posting from your iphone Instagram app, thus creating a body of images reflecting personal style from across the globe. Going forward the idea is that people will upload their own photos with comments, (other users can comment also), building the site into a forum and an ongoing archive devoted to the trench.

Many Celebrities like to wear trench coat in this winter season, So is trench coat again in trend ?

Gaurav Jai Gupta weaves his way to win an international award

Fashion Design Council of India takes pride in announcing that Gaurav Jai Gupta, a member of the Council, has won the award for the Most Commercial Collection at the IAF Designer Awards.
 The IFA Designer Awards are one of the big highlights at the 27th International Apparel Federation (IFA) World Apparel Convention 2011, which was held 13-16 October in Puerto Vallarta, Mexico. This year the IAF Designer Awards was held on October 15th 2011 at the Grand Velas Resort, Riviera Nayarit in Puerto Vallarta, Mexico.
 The objective of the IAF Designer Awards is to invite and encourage prominent Designers from all over the globe and to participate in this prestigious contest. By strengthening the exchange among IAF Member Associations, international fashion design is promoted among the most influential decision makers in the apparel industry. All IAF Member Associations are invited to participate in this event, by nominating one designer from their country, who represents the country and has been the best in the business for at least 3 years, to take part in the contest.
 Gaurav Jai Gupta was the official nomination from India and won the award for his spring summer 2012 collection. He competed with designers from countries like Greece, Colombia, Taiwan, Australia etc.
 Congratulating him Mr. Sunil Sethi, President FDCI said, “Gaurav has made the Indian fashion fraternity proud by winning the ‘Most Commercial Collection’ award at the IAF. We are delighted that this award has recognized Gaurav’s experiments with handloom and his dedication to hand woven sustainable fashion. On behalf of FDCI, I take immense pride in congratulating the designer for his success which he most earnestly deserves”

  Gaurav Jai Gupta said, “I am humbled and honored to have won such a prestigious international award for my country. It’s a proud and important moment. I would like to thank CMAI for the nomination and Mr. Sunil Sethi and FDCI for providing all the youngsters like me such a fantastic platform to showcase our work because of which we are able to get opportunities like these.”

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